|In today's Internet-savvy world, consumers have become accustomed to up-to-date inventory, wide selection, and quick
delivery. Without these services, an online retailer would not be in business for long.
The same holds true for performance improvement and consumer reward participants who are accustomed to shopping at leading
online retailers. Participants want the latest digital camera, newest iPod and the best deal on a LCD TV. They want to be able
to compare features and prices and will be inspired by selecting the reward that is exactly what they want. In addition, travel
buyers want to view pictures of hotel properties, search multiple dates and destinations, compare airfare and view maps of cruise
itineraries. Offer all of this and more to participants.
Research reveals using merchandise to motivate can be highly effective and cost-efficient.
Provide strong emotional appeal
Merchandise Rewards have a higher perceived value because of the emotional attachment
Rewards appeal to individual
Connects participants with tangible reminders
of success visible to peers, friends and family